More brands are using video to grow their following and customer base. However, there’s a growing amount of video content out there which has no real purpose. Unfortunately, it’s only adding to the noise. Publishing ad-hoc video with no clear objective can be more detrimental to a brand than publishing nothing at all.

Video content has to ACHIEVE something. Whether it’s to inspire, educate, or entertain.

This means it’s essential you have a video marketing strategy. This gives your content purpose & focus allowing you to plan for success.

You will discover

1) Where the gaps and opportunities are in your video marketing funnel

2) What your competitors are doing and how to learn from them

3) How to reach your audience and the types of videos best suited to your business.